Give meaning, what does it mean?
How can we reintegrate the human into the heart of event creation?
This problem is developing more and more in the sector of the MICE (Meetings Incentive Conventions Exhibitions), which is all too often satisfied with the windows offered to tourists in the seminar destinations.
Yet the clientele seems more and more ready to integrate this dimension in their business trips.
Make the bet out of the cultural
We must succeed in leaving the cultural to bring authenticity to the trip, without being intrusive in the lives of residents. Many steps are being taken in this direction in many countries of the world, especially those in the process of development who are often afraid of losing their traditions in favor of globalization.
Get out of your comfort zone
It is about taking the time to meet the other, his country, his culture. So to make sense, you have to be curious and interested. There is always somewhere a person who likes to receive and share, just take the step of looking for it.
Being interested in the traditions and culture of the place we are visiting may seem like the BA BA of the trip but that is not always the case … We try to be reassured by going to places that offer nearby landmarks of those we have in France. Not always easy to think outside the box to create a business trip!
To enrich oneself personally
From a certain point of view, a seminar must be thought of as a potential source of learning, that is to say that one comes back richer than when one has arrived there! (intellectually speaking of course, it does not work with the shopping you did on the spot!).
To do this, we must allow the group to ask questions, awaken their curiosity and put the human at the heart of the process.
Learn to “live together”
In Morocco, for example, the Medersa project created by Pierre-Yves Marais is developing in this direction to face a tourism too often based on clichés and to give back a dimension of exchange as at the time when Moroccans and foreigners met within universities to educate and help each other.
The founder states: “By creating the project” MEDERSA “we aim to participate in this growth of living together, of” know yourself “, the practice of collective activity recorded in a particular period. To allow the journey to find the noble content of knowledge and intense nature.
The business trip as a learning journey on oneself and on others, these are the objectives to fulfill for the years to come!
It’s time to open up to the world, the real thing!
The business trip as a learning journey on oneself and on others, these are the objectives to fulfill for the years to come! It’s time to open up to the world, the real thing!
