The MICE business in France and abroad
Business Tourism, MICE for English speakers (Meetings, Incentive, Conferences, Exhibitions) includes all the following events:
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– Fairs and Exhibitions
– Congress
– Seminars
– Conventions
– Symposia
– Conferences
– Reward Travel or Incentive Trip
– Event trips, public relations trips, customer trips / customer suppliers, press trips
– Mission orders
– Events with the celebration of corporate events – product launches, gala evenings, corporate anniversary evenings, end-of-year parties etc …, as part of a communication strategy, aimed at customers and / or collaborators.

In the range of skills of the agency, the organization of all these events (except fairs, exhibitions and congresses) and this in France or abroad.

Atout France, the Tourism Development Agency of France qualifies Business Tourism as the Industry of Meetings and Professional Events. They are made to frame, stimulate, develop, create business and communicate.

Tourism and Business, here are 2 words that may seem poles apart and yet their association is increasingly meaningful (Our subsidiary IF Events is at your disposal for this)..

– Thanks to the double activity of incoming agency and “outgoing” agency, with Sanbao Events you explore the world, but also discover France, off the beaten track.
– The mission of the agency is not limited to the selection of places and the careful organization but focuses on the creation of personalized programs with meaning for the company. This is for example giving the participants to discover places they could not discover for themselves, through meetings and highlights loaded with sharing and emotion. It is to bring authenticity to the journey, placing the human in the heart of the process, whether in the heart of our beautiful French regions or abroad.

We are now even evolving towards Bleisure. This word is a contraction of “business” and “leisure”, and illustrates the mix of genres between private life and professional life (Business Travel Magazine) or how to join the useful to the pleasant on business trips?